What is Search Engine Optimisation

Search Engine Optimization, often known as SEO, is a process of increasing the quality and quantity of traffic to a website by improving its ranking in the organic search results. All search engines including Google, Yahoo, and Bing among others have primary search results, where websites are ranked based on some factors. The concept of search engines is to place local listings whose content is more relevant to users at the top of search results.

SEO is a marketing discipline that aims at growing the visibility of a website in common search engines. It encompasses some technical concepts and creative elements that are essential in improving rankings, driving traffic and increasing awareness in major such engines. SEO involves so many aspects, but the bottom line is building well-structured websites that improve the overall user experience. According to Google, websites that appear on the top page of search results receive almost 95 percent of click; which implies well-optimized websites will always receive more traffic.